Loyalty Memberships

ProMark Strategies

Loyalty Memberships

ProMark Strategies specialise in operating bespoke private label loyalty marketing programmes for hotels around the world, driving significant incremental revenue creation, focused around the food & beverage portfolio.

 

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TANGIBLE BENEFITS

ProMark's distinctive approach provides a platform to engage the local residential and business communities and drive revenues for your hotel:

  • Additional Revenue from Membership sales.
  • Member Spend – where and when you need it
  • No Booking Fees or Commission.
  • Unprecedented awareness - guaranteed positive exposure for your business.
  • Unrivalled Member Engagement - uniquely personal member engagement programme proven to deliver superior results.
  • No Financial Risk - sales operation entirely self financing.
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Loyalty Membership Programme

  • Accurate spend tracking – detailed spend analytics capabilities through ProMark's proprietary Spend Tracking System.
  • Private network of members – enrolled from within the local business and residential communities.
  • Market Price / Rate integrity retained - closed network, members enjoy exclusive privileges.

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MEMBER ENGAGEMENT

ProMark Strategies Loyalty Services optimise Member engagement through a uniquely personal approach to CRM. Fulfilled by ProMark's dedicated Member Service Team, Member centric CRM initiatives include:

  • Spend & visit recognition
  • Courtesy & invitation contact
  • Key touch-points (Birthday, Anniversary…)
  • Newsletters & Member Notifications.
  • Comprehensive Member surveys


Engaging initiatives to optimise & target Member spend in your Hotel:

  • Personal bookers service
  • Exclusive Member events
  • Reward programmes for top spenders
  • Dedicated Club Website
  • Outbound call campaigns


Success of all CRM initiatives are measured through ProMark's proprietary Spend Tracking System.

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